By James Webb Young
A method for generating principles ,reveals an easy, brilliant idea-generation technique that has stood the try of time.
First offered to scholars in 1939, released in 1965, and now reissued for a brand new new release of ads execs and others seeking to jump-start their artistic juices, this robust consultant info a five-step procedure for collecting details, stimulating mind's eye, and recombining outdated parts into dramatic new ideas.
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Extra info for A Technique for Producing Ideas (Advertising Age Classics Library)
2-1) typifies neutral presences. The surfer notes it, is not annoyed by it, but may see little reason to revisit. Web Strategies Here are some useful business models in evidence today on the Web: Right now, companies get more bang per buck using the Web for customer service than for any other purpose. Software Page 23 companies let customers download software fixes. Airlines provide flight schedules. Manufacturers of all kinds provide product specifications. For example, see Figure 2-2, Kodak. The illustrations in this book don't carry you all the way through the site, but you can see how much information is available.
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