Download Adland: A Global History of Advertising (1st Edition) by Mark Tungate PDF

By Mark Tungate

Let's face it: ads is a type of industries that make you itch to drag again the curtain and have a look behind the curtain. Adland does simply that. It takes an international view of the advance of ads, and utilizing first-hand money owed from key figures it takes a troublesome check out the way forward for advertisements as well.

The ebook comprises fresh interviews with a few of the key avid gamers who formed the realm of advertisements from the Nineteen Fifties onwards, together with: Jean-Marie Dru, President and CEO, TBWA; Phil Dusenberry, BBDO inventive legend; John Hegarty, Chairman and world wide inventive Director, BBH; Maurice Levy, President, Publicis team; George Lois, Madison street paintings director; Washington Olivetto, South America's most renowned adman; Sir Alan Parker, movie director, who talks approximately his early occupation in ads within the Nineteen Seventies; Emanuele Pirella, Italian copywriting guru; Keith Reinhard, Chairman Emeritus of DDB around the world; Kevin Roberts, CEO world wide, Saatchi & Saatchi; Sir Martin Sorrell, CEO, WPP; Cilla Snowball, Chairman, AMV.BBDO.

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Extra resources for Adland: A Global History of Advertising (1st Edition)

Sample text

But he also said that ‘if you ask which of my advertisements was the most successful, I will answer it was the first I wrote for industrial development in Puerto Rico. ’ He quoted his old friend Rosser Reeves: ‘Do you want fine writing? Do you want masterpieces? ’ Joel Raphaelson says, ‘David did little to correct the misconception that he was overly scientific about advertising. He simply didn’t like Madison Avenue Aristocracy 45 advertising that sold the creative more than it sold the product.

It featured a photograph of Walter P. ’ Chrysler appeared to be encouraging readers to compare his automobile to two rival vehicles – from Ford and General Motors – before making a well-informed decision. This unorthodox ‘honesty’ appealed to consumers, with a positive result for sales of the Plymouth. Getchell even briefly launched a magazine called Picture. ‘Widely reputed as a pioneer user of news-style pictures in advertisements. . Mr Getchell. . goes in for illustrated expositions of topics like the life of a chorus girl, the dangers of lightning, ‘Strange Animal Diets’ or what happens to you in a Turkish bath.

With Lasker at the helm, advertising was well on its way to modernization. In Europe, however, events were taking shape that would cast the advertising industry in a new and sinister role. 2 From propaganda to soap ‘We sold the war to youth’ Britain at the turn of the century had never been as brazenly optimistic as the United States. While across the Atlantic the booming economy attracted wave upon wave of immigrants, helping to forge a new society, the British struggled to come to terms with the profound social changes provoked by the Boer War, the death of Queen Victoria, and the demands of women to be granted the right to vote.

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