Download All You Need is a Good Idea!: How to Create Marketing by Jay H. Heyman PDF

By Jay H. Heyman

In All you wish is an efficient proposal, Jay Heyman indicates you the way to create robust advertising and marketing and advertisements principles that might dramatically raise revenues in your enterprise. ideal for marketers and small company owners?or operators of any dimension enterprise, for that matter?this invaluable advertising source may also help any company stand out available on the market, construct higher industry percentage, achieve exposure, and scare the pants off the contest. This e-book is the suitable advisor to making really robust advertising messages.

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Taste is always in season. Even when you can afford the best it’s always nice to find excellence at a reduced price. ) ♦ Seeing is believing. ♦ Often imitated. Never duplicated. ♦ Money Talks. Nobody Walks. ) A good idea is so much better than a poor idea. And even a weak idea has it all over no idea at all. What is the difference between a weak idea, a good idea, a great idea, and, heaven forbid, no idea at all? WEAK IDEA Weak ideas, like the preceding examples, will immediately sound familiar to you as you are creating them.

Indd Sec3:27 4/7/08 7:12:23 PM 28 WHO DO YOU THINK YOU ARE, ANYWAY? tions of cleverness in tricking or deceiving people, and that was not the talent we were particularly good at or wanted to offer. So our final “Here’s who we are and here’s what we offer that makes us different” winner was “Big agency thinking. ” It was a combination of words that we liked and felt was a good idea. indd Sec3:28 4/7/08 7:12:24 PM 4 WHERE ARE YOU GOING? indd Sec1:30 4/7/08 7:12:43 PM What do you want with a good idea anyway?

I personally believe you. However, do you really think those words should be the center of a good marketing idea? The premise may be fine as a strategy, but please, never, never use them unadorned. Do you really think you will be able to capture people’s attention, or their wallets, with words like that? Or ideas like: ♦ Taste is everything. ♦ No ___. No ___. No Kidding! (As in: No Banners. No Pop-ups. No Kidding. Or, No fees. No minimums. indd 4 4/7/08 7:11:40 PM WEAK IDEA 5 ♦ ♦ ♦ ♦ ♦ ♦ Deliciously Different.

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