Download And Now a Few Words From Me : Advertising's Leading Critic by Bob Garfield PDF

By Bob Garfield

"If you crave perception into the wacky, zany, madcap--albeit very serious--business of ads, it is a good spot to begin."--Miami bring in A witty and frank examine the advert biz from one in all its most dear voices ads has turn into an unending movement of clich?s, tacky productions, miscast celebrities, and gratuitous sex--and take-no-prisoners ads Age columnist Bob Garfield has had sufficient. within the frequently hilarious, constantly dead-on And Now a couple of phrases from Me, Garfield appears on the top and the worst in present day ads as he tells ads execs that it is time to swallow their very own egos, go back consumers' rights to the leading edge, and--once and for all--eliminate undesirable ads from the face of the earth.

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Extra resources for And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All

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Excellent question. Darn tootin’, I can. Let us for a moment consider Hans Guido von Bülow, the composer of such romantic piano works as Iphigenie in Aulis Rêverie Fantastique and Tarantella Valse Caractéristique. While his compositions are well regarded, von Bülow was most famous for two things: 1. Wielding a mighty baton. He was among the first “virtuoso” conductors, flamboyantly adding his imprimatur to the works he conducted. His interpretations of Richard Wagner are deemed especially sensitive.

It was certainly worthy of more than three stars. Furthermore, I came to understand, the “AdReview” staff is not the whitest enclave outside of Latvia. The Cannes International Advertising Festival is the whitest enclave outside of Latvia. There are Klan meetings with more racial diversity (albeit inferior dining). ” There was no Latvian delegate present, but two Finns performed it for me in stereo in the Hotel Martinez with no prompting and no more than eleven cocktails apiece. So, yeah, here’s what’s ORIGINAL SIN up: the ad wasn’t just some goofy inside-black-culture joke but a universal expression of eloquent male inarticulateness.

Such genius, followed by such mind-numbing banality. For the briefest of moments I’d believed that advertising actually had the capacity to soar, and here it was, in the very next ad, wallowing in the dullest cliché. Then the bunny barged in. Nuh-uh! Twice, in the space of twenty seconds, suckered! So, of course I resumed my hooting, paying very little attention to the next commercial for Château Marmoset wine. When I did register what was going on with it, though, once again I felt the sap of disgust rising at this blatant knockoff of the Orson Welles campaign for ORIGINAL SIN Paul Masson Wines—a disgust once again interrupted, to my astonishment and my delight, by the pink, mechanical rabbit.

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